This option provides an early assessment as to whether your trade mark will likely be accepted. A report is returned within approximately 5 business days, and, if the result is not positive, it provides an opportunity to swap to a different trade mark.
It is also possible to file a standard application without using the picklist of goods and services provided by the trade marks office. Typically, this incurs higher fees. Quotes are available on request.
In the event a report is issued we can attend to this on your behalf. Some matters will be quite simple to overcome. In other situations you will be asked to provide ‘evidence’ of your use of your trade mark to address the issues. We can prepare this for you, including declarations to ensure the best chance of success for your trade mark. Fees will apply in these situations, but will always be quoted to you and your instruction sought before they apply.
If you receive an adverse report after you’ve conducted a full search before filing your trademark application (or if you sought early assessment before filing), it probably comes as no surprise. Your preliminary investigations are likely to have highlighted the issues raised in the adverse report.
There is a time limit for responding to an adverse report.
If you have filed a Headstart application so as to obtain an early assessment from the trade marks office, you will have only 7 days from the date of the report to decide how you wish to proceed.
Once an application is formally filed and a formal report is issued, ou have 15 months from the date of issue of the adverse report to respond and address the issues raised in a way that ensures your trade mark is in order for acceptance by the deadline. We typically recommend that you respond as soon as possible, because if you delay your response and need to request an extension to that 15-month timeframe, you may incur an additional fee.
The most common reasons for the trade marks office to object to your trademark being approved are:
- a) Your trade mark conflicts with a trade mark that has an earlier priority date than your own
- b) Your trade mark is not automatically seen as capable of distinguishing your goods/services from those of other traders
These types of issues are generally addressed by:
- providing evidence of use of your trademark (or in some cases, intent to use your trade mark)
- refining your goods/services to remove the issue
- negotiating with owners of earlier trade marks
Our office will advise you of the best option which is most likely to succeed based on your particular circumstances. There is no additional cost for this advice as it included in your application fee. If further action is required, we will always seek your instruction first. If (and only if) that is provided, will we take further billable action on your behalf.