What Is Intellectual Property? Intellectual property is intangible property, created through intellect or creativity.  It can be a name, a creation (such as a new product, service or process) and even new plant breeds. The World Intellectual Property Organisation defines intellectual property as ‘creations of the mind or intellect including inventions, literary and artistic works, […]

The question of whether it is possible to register a foreign supplier’s trade mark in Australia comes up frequently in our trade marks attorney office. This may be a result of the substantial increase in global trading, the rise of digital communications, a more competitive commercial landscape, a growing understanding of the value of trade […]

With digital communications and mobile devices, we work, talk, engage and transact around the world 24/7.  This globalised communication and commerce have literally put the world in the palm of our hand and it can sometimes feel like we’re operating in one homogenous space.  This can lead to the misconception that trade marks are protected […]

Did you know that there’s no such thing as ‘trademarking’?  That’s because a trade mark isn’t a verb.  Nor is it an adjective.  It’s a noun. Now this may just seem like semantics and there are plenty of people out there who say that correct grammar is pedantic and it doesn’t matter how we say […]

Registering a trade mark is a smart move for any business wanting to build and protect a brand, stand out in the marketplace and ensure legally enforceable rights for their intellectual property. But while there are plenty of things that can be registered as trade marks, there are also some things that aren’t allowed. If […]