A trade mark is a badge of origin which distinguishes goods or services from those of other traders operating in the same industry and a registered trade mark gives owners exclusive and legally enforceable rights to use, licence or sell that mark.  Without the protection by way of trade mark registration, a brand or business […]

There are some significant differences between a trade mark and a patent – primarily to do with what they are and what they protect. A trade mark is a sign like a word, phrase, logo, slogan, design, sound and colour that distinguishes one trader’s goods or services from another.  A patent on the other hand, […]

In Australia, the law may decide who can file a trade mark application and claim to be the trade mark owner. Whilst either an individual or a company would be entitled to own a trade mark it could result in invalid rights if the correct individual or company is not named at the time of […]

If you’re considering registering a trade mark, don’t let cost be a stumbling block. Your intellectual property is a valuable asset and trade mark registration is a crucial investment in your business’s sustainable success.  Without the protection of your trade marks, your IP is vulnerable to copycats and other unscrupulous (and at times, unsuspecting) operators […]

Registering your brand as a trade mark is the safest and most comprehensive way to protect your valuable intellectual property.  With the growth in global online trading, many business owners now register their trade marks in multiple countries to cast the net wider and ensure their assets are comprehensively protected by legally enforceable rights. Key […]