In an ideal world, it is preferable to register both your name and your logo as a trade mark. It is important though, to understand that registering a name (in plain words) does not automatically give you protection for the logo that might include the name. At the same time, registering a logo does not […]
Before we start, let’s define what each of these are… Shape Trade Mark If you have a unique and distinctive shape that is synonymous (or is capable of becoming synonymous) with your product or service, then it is likely capable of functioning as a trade mark. An example is a Toblerone chocolate bar. The shape […]
There are several reasons you might need to provide evidence of trademark use. The reason you are needing to provide it may alter the answer as to ‘how’ you do so. Irrespective of the reason, it will need to be in proper format for filing with the Trade Marks Office. This will include drafting a […]
For the most part, trademark registration is specific to each country and many Australian companies who have an existing registered trademark in Australia consider New Zealand for expansion due to the logistical and geographical location. It is important to note that your trademark, domain name or business name registration in Australia will not automatically entitle […]
Registering a trademark can be a lengthy process and the time dedicated to this is often underestimated. It will take a minimum of 7 and a half months to register a trademark in Australia. Finding out as much as you can about trademark registration can help to clarify and map out a timeline to complete […]
