There are two answers to the question of whether it’s possible to register a trade mark without having a business – yes and no. The ‘yes’ is because it’s not necessary for a company to apply for, and register a trade mark.  Any legal entity, be it an individual, a charity, a partnership, an incorporated […]

Making a final choice of a business name is a big moment for an organisation. But while that may feel like the starting point for the business, it is actually really important to do a trade mark search well before any marketing and brand development activities commence.  The trade mark search should also be done […]

Registering a trade mark is arguably one of the most important things to do when starting a new business or launching a new product or service.  And if you’re considering buying a business, the issue of trade mark registration should be a priority during your due diligence investigations. In many instances, trade mark registration is […]

The number of trade mark applications in Australia has increased over the past two years, defying the typical trend of a fall in this type of activity during periods of economic contraction. In its recent annual report, IP Australia noted an 8% and 9% increase in trade mark applications during 2020 and 2021 respectively.  This […]

Trade mark registration should form a part of your strategy for providing the best protection for your business. Many business owners erroneously believe that registering their business name is sufficient; that this protects the name.  But registration of a business name and registration of a business name as a trade mark are two very different […]