Registering a trade mark is a smart move for any business wanting to build and protect a brand, stand out in the marketplace and ensure legally enforceable rights for their intellectual property. But while there are plenty of things that can be registered as trade marks, there are also some things that aren’t allowed. If […]

There are two answers to the question of whether it’s possible to register a trade mark without having a business – yes and no. The ‘yes’ is because it’s not necessary for a company to apply for, and register a trade mark.  Any legal entity, be it an individual, a charity, a partnership, an incorporated […]

Making a final choice of a business name is a big moment for an organisation. But while that may feel like the starting point for the business, it is actually really important to do a trade mark search well before any marketing and brand development activities commence.  The trade mark search should also be done […]

Registering a trade mark is arguably one of the most important things to do when starting a new business or launching a new product or service.  And if you’re considering buying a business, the issue of trade mark registration should be a priority during your due diligence investigations. In many instances, trade mark registration is […]

The number of trade mark applications in Australia has increased over the past two years, defying the typical trend of a fall in this type of activity during periods of economic contraction. In its recent annual report, IP Australia noted an 8% and 9% increase in trade mark applications during 2020 and 2021 respectively.  This […]