Entrepreneurs and business owners often ignore one of their most important assets when they decide to restructure their business – their trade mark. A trade mark represents a substantial part of a business’s goodwill and reputation, yet it is often overlooked during a restructure. This can have lasting – and sometimes very costly – implications. […]
Registering a business name as a trade mark is arguably one of the most important fundamentals of starting a new business, yet so many people – including their professional advisers – overlook it. The fact is, registering a business name is NOT the same as registering a business name as a trade mark. Ignoring this […]
When you’re starting a business or launching a new brand, a trade mark search should always be a priority. It will enable you to ascertain whether your intended business name or mark is unique and safe to use in the marketplace. It is a recommended first step towards trade mark registration which is pivotal to […]
A registered trade mark is an extremely valuable asset and a key component in building a strong and successful brand. Your brand is how the public distinguishes your product or service from competitors and if it doesn’t have legal protections provided by trade mark registration, it is vulnerable. It doesn’t matter whether your business has […]
Whether you’re germinating an idea for a new venture or have a brand with an established identity and reputation – maintaining an ongoing relationship with a trade marks attorney should be one of your business priorities. Many business owners and brand custodians only engage a trade marks attorney on a ‘needs-must’ basis. They only turn […]
