As a business owner it’s important that you are putting yourself in a positon to avoid as many risks as possible.  The first place to start in this process should be to register and protect your trademark.  Before deciding not to register your trademark, or putting it in the ‘later basket’, it’s vital you’re aware […]

Coming up with a unique and descriptive trademark design, perfect for your brand, and eligible for registration can be difficult. To be able to design the ideal trademark you might try combining a number of different elements. Elements that, on their own, would make weak trademarks, but once combined with other elements, can come together […]

A trademark refers to any ‘sign’ such as a word, phrase, symbol, image, shape, sound, smell, colour or combination of things that identifies and differentiates the goods or services of one trader from the similar goods or services of other traders.  A registered trademark gives the owner rights to use the trademark as registered (and […]

Your trademark acts as a powerful representation of your brand in the business world, bringing with it a high level of protection and responsibility. As a trademark holder you should familiarise yourself with the concept of trademark oppositions.  This type of opposition is a formal process in which one trader lodges an opposition against another […]

Protecting your brand is vital to the success of your business, so it can be very stressful to have your trademark application rejected by IP Australia due to problems with your application.  Should your trademark be determined as being unfit for registration, an examiner from IP Australia will outline the reasons involved in the objection. […]