The subject of trade marks is much broader and more complex than many people realise. A trade mark is literally ‘a mark under which an organisation trades’ and is intended to be a unique way of identifying a specific product or services as originating from a particular trader.   The owner of a registered trade mark […]

A registered trade mark can be one of the most valuable assets a business can own. Registering a trade mark gives the business a legally enforceable right to use that trade mark and to take action against infringers. The business also has the right to sell that trade mark or licence others to use it. […]

A trade mark is valuable intellectual property and should be treated with great care. Whilst there are avenues for DIY and online applications for trade mark registrations, the reality is that there are clear advantages to entrusting the process to skilled professionals. At face value, the procedure for a trade mark registration seems fairly straightforward. […]

The rise of digital communications has opened up the possibility of global trading for many businesses. If you are looking to establish an international operation or have plans to branch out beyond the borders at some stage in the future, it’s good business practice to register your business name as a trade mark internationally. Registering […]

When Oscar Wilde coined the phrase that ‘imitation is the sincerest form of flattery’, he clearly wasn’t thinking about the highly competitive world of business! A strong brand identity is a powerful marketing and brand-building tool and registering it as a trade mark provides the business with exclusive rights and protects their valuable intellectual property.   […]