The visual appearance of a product is a crucial aspect of building its brand, attracting the attention of consumers and differentiating it from the competition.  Substantial resources are often involved in developing unique and memorable packaging and while imitation may be the sincerest form of flattery, no-one wants their investment eroded by copycats. And that’s […]

If you’ve come across someone using your protected name on their website, the first thing you should do is give yourself a pat on the back. Not only have you protected your valuable asset with legally enforceable rights by registering your trade mark, you’ve also been vigilant in monitoring the marketplace for its unauthorised use.  […]

If you’re starting a business and are considering registering a trade mark – or if you want to add another trade mark to your existing portfolio – you may be thinking that you need a lawyer to manage the process. In fact, there are various ways in which you can register your trade mark. For […]

More and more businesses are going global in order to expand their customer base and create additional revenue opportunities.  The commercial benefits can be significant.  However, smart business owners know that protecting their valuable intellectual property is a crucial step in international expansion and can be the difference between success and failure. At Mark My […]

Many people mistakenly believe that the world of trade marks is only relevant to big business. The reality is that most businesses have at least one trade mark, and, anyone can register a trade mark.  In fact, small business owners are encouraged to do so because it gives the owner of that trade mark not […]