Gone are the days of printed brochures, paper presentations in plastic folders and company newsletters arriving in the post. The rapid evolution of digital communications has transformed the business world, particularly in how companies market and promote their offerings. It takes hard work, time and often considerable financial commitment to create and build a viable […]
Search. Browse. Click. Pay. Collect. For the consumer, online shopping puts millions of products and their favourite brands from around the world at their fingertips. Retail therapy has never been faster, easier or more convenient. Just as e-commerce opens up a world of opportunity for consumers, it’s also a treasure trove for retailers. However, it […]
A decade after starting out on her own, trade marks attorney Jacqui Pryor has grown her reputation and her business significantly, notched up some significant victories and been recognised internationally as an expert in the field of trade mark law. She launched Mark My Words Trade Mark Services in 2011 with the objective of supporting […]
The visual appearance of a product is a crucial aspect of building its brand, attracting the attention of consumers and differentiating it from the competition. Substantial resources are often involved in developing unique and memorable packaging and while imitation may be the sincerest form of flattery, no-one wants their investment eroded by copycats. And that’s […]
If you’ve come across someone using your protected name on their website, the first thing you should do is give yourself a pat on the back. Not only have you protected your valuable asset with legally enforceable rights by registering your trade mark, you’ve also been vigilant in monitoring the marketplace for its unauthorised use. […]
