A distinctive logo is often a pivotal element of any successful brand strategy and savvy business operators will guard and protect this valuable asset by registering it as a trade mark. However, holding onto market share and competing for customers’ attention in the crowded and competitive business space means marketers have to be on their […]

Millions of businesses all over the world use Google Ads as a successful way of finding new customers via keywords.  But online advertising is also a highly competitive space and multiple businesses are often targeting the same customers.  Google Ads uses keywords to attract ‘clicks’ to websites, which means getting the keywords right is pivotal […]

The field of trade mark law is complex and wide-ranging and many different cases covering a variety of industries, disciplines and contexts have ended up being settled by a court ruling.  But despite all these precedents – and despite the explosive growth in online communications – very few cases involving the use of a competitor’s […]

Gone are the days of printed brochures, paper presentations in plastic folders and company newsletters arriving in the post.  The rapid evolution of digital communications has transformed the business world, particularly in how companies market and promote their offerings. It takes hard work, time and often considerable financial commitment to create and build a viable […]

Search. Browse. Click. Pay. Collect.  For the consumer, online shopping puts millions of products and their favourite brands from around the world at their fingertips.  Retail therapy has never been faster, easier or more convenient. Just as e-commerce opens up a world of opportunity for consumers, it’s also a treasure trove for retailers.  However, it […]