Why expose your business to unnecessary risk?  Why compromise the integrity of your hard-earned brand reputation?  Why jeopardise your business’s future? If you don’t register your business name as a trade mark, you may just be doing all of the above and more.  Whether you’re just starting out with a new business or are well […]

Business owners know that success doesn’t come easy. Competition is fiercer than ever and margins are tight.  Digital communications and an increasingly globalised economy have brought complex challenges and business owners have to be hyper-vigilant about protecting their assets.  And that’s why trade mark registration is one of the smartest moves a business owner can […]

Copyright and a trade mark are different types of intellectual property although at times there are some areas of overlap.  To answer the question of whether a slogan is a trade mark or copyright, let’s first look at some of their differences and similarities. Copyright is protection afforded to original ‘works’.  As soon as there […]

There is no set fee for using a trade marks attorney.  Each trade marks attorney or trade mark lawyer establishes their own fee structure and the costs can vary considerably. It is also possible for someone to register a trade mark without any professional assistance, but mistakes and delays can be costly. What Does a […]

Before we delve into the discussion about whether a font can or can’t be registered as a trade mark, let’s begin by setting some context for this topic. A trade mark is a sign that is used as a way of identifying a product or service from another that is being traded in the same […]