Making a final choice of a business name is a big moment for an organisation. But while that may feel like the starting point for the business, it is actually really important to do a trade mark search well before any marketing and brand development activities commence.  The trade mark search should also be done […]

Registering a trade mark is arguably one of the most important things to do when starting a new business or launching a new product or service.  And if you’re considering buying a business, the issue of trade mark registration should be a priority during your due diligence investigations. In many instances, trade mark registration is […]

The number of trade mark applications in Australia has increased over the past two years, defying the typical trend of a fall in this type of activity during periods of economic contraction. In its recent annual report, IP Australia noted an 8% and 9% increase in trade mark applications during 2020 and 2021 respectively.  This […]

Trade mark registration should form a part of your strategy for providing the best protection for your business. Many business owners erroneously believe that registering their business name is sufficient; that this protects the name.  But registration of a business name and registration of a business name as a trade mark are two very different […]

The UAE recently became a member of the Madrid Protocol (which is forms a part of the international trade mark registration system), becoming the third country in the Gulf Cooperation Council (GCC) to do so. Bahrain and Oman are the other two GCC Madrid Protocol members. The Madrid Protocol is an international system that enables […]