Whether you’re germinating an idea for a new venture or have a brand with an established identity and reputation – maintaining an ongoing relationship with a trade marks attorney should be one of your business priorities. Many business owners and brand custodians only engage a trade marks attorney on a ‘needs-must’ basis.  They only turn […]

A trade mark is a badge of origin which distinguishes goods or services from those of other traders operating in the same industry and a registered trade mark gives owners exclusive and legally enforceable rights to use, licence or sell that mark.  Without the protection by way of trade mark registration, a brand or business […]

There are some significant differences between a trade mark and a patent – primarily to do with what they are and what they protect. A trade mark is a sign like a word, phrase, logo, slogan, design, sound and colour that distinguishes one trader’s goods or services from another.  A patent on the other hand, […]

In Australia, the law may decide who can file a trade mark application and claim to be the trade mark owner. Whilst either an individual or a company would be entitled to own a trade mark it could result in invalid rights if the correct individual or company is not named at the time of […]

If you’re considering registering a trade mark, don’t let cost be a stumbling block. Your intellectual property is a valuable asset and trade mark registration is a crucial investment in your business’s sustainable success.  Without the protection of your trade marks, your IP is vulnerable to copycats and other unscrupulous (and at times, unsuspecting) operators […]