Recent reforms to  the classes of goods and services in Australia make it more important than ever for business owners to be vigilant and accurate about the categories of goods and services they select when filing a trade mark application and to plan their brand protection strategy for the long term. To recap, IP Australia […]

The short answer is, often a ‘lookalike’ product will not infringe trade mark rights. In some circumstances, they may infringe other rights belonging to the trade mark owner. Queries often arise with regards to copycat brands and trade mark infringement, with many people wondering why and how these more affordable knockoffs appear to get away […]

If you own a registered trade mark in Australia, have you considered expanding your legal protections to New Zealand? Australians have long enjoyed a friendly rivalry with our besties ‘across the ditch’, but if you have a business, you wouldn’t feel quite so gracious if a savvy competitor there got the jump on your hard-earned […]

At MMW Trademark Services, we regularly get SOS calls from concerned business owners who have discovered that their business name is being used by another entity. If this has happened to you, the following article from our highly experienced trade marks attorney, Jacqui Pryor, is a must-read. It could save you a lot of angst, […]

Trade marks are deeply ingrained in our daily lives, yet it’s surprising how little many people know about them.  What’s even more surprising is that even though trade marks are a crucial aspect of many businesses and can have a huge impact on the balance sheet and bottom line, they’re often misunderstood (and ignored) by […]