Most people think of a trade mark as something visual or tangible like a brand name, logo or distinctive packaging, but there are a number of other elements that can be registered as trade marks which may surprise you.  This goes back to the simple fact that a trade mark (by legal definition) is any […]

High profile trade mark wars in pop culture are often seen as entertainment by the general public – especially when the litigation involves David vs Goliath scenarios – but for the entities involved, these battles are crucial for their very survival. Why trade marks matter in pop culture Pop culture is essentially what the general […]

The Australian courts have been kept very busy over the past year including with cases involving allegations of trade mark infringement and counter claims involving the use of the word ‘Fanatics’ as a trade mark.  Given that the vast majority of trade mark disputes are settled out of court, it has been fascinating to watch […]

If you own a business or are thinking of starting something, you may find the following information on trade marks helpful.  We’ve sourced questions from Reddit and other social media and business platforms and we think they represent what many of you want to know.  The world of intellectual property is complex and it can […]

What’s in a name? That which we call a rose by any other name would smell just as sweet (Romeo and Juliet). Shakespeare may have believed that the naming of things was immaterial, but when it comes to the commercial world, the name of a business is highly relevant!  A business name can be an […]